Our Philosophy

Kind to planet, kind to people.

For Keeps is a proudly Filipino brand that takes its pride in strongly adhering  to a clean beauty philosophy in the formulation of its products. Every product is intentionally made  primarily keeping the health of people and the earth in mind.

Culture of Kindness:
✔  Kind to self
✔  Kind to others
✔  Kind to the planet

As a clean beauty brand, we’ve always intended to create shared value – that is, to generate social and environmental progress through our operations.

We believe in circularity - what goes around comes around. We want to be accountable not just for our bottom line, but for the world and everything that comes along with it - that includes everyone involved in our production process, our consumers, and the environment. For us, the mindset when creating products begins with an effort to minimize environmental damage in every step of the process through making use of responsibly-sourced, all-natural, biodegradable, cruelty-free, and environmentally-friendly ingredients. 

What does the circular economy of for keeps looks like? In harmony with our belief in circular initiatives, we’ve carefully designed the entire life cycle of every For Keeps product to come from the earth and return to the earth in a closed-knit system of production -> delivery -> disposal that leaves only a positive impact.

We believe that kindness is paid forward. We take our responsibility to perpetuate a culture of kindness very seriously.   From the top to the bottom, from the source to the receiver - we make an effort to incorporate this into our business practices. We value everyone’s livelihood and well- being so we strive to positively benefit the communities involved in the creation of every For Keeps product.  We’re determined to keep improving our mode of production and distribution in order to provide a truly restorative experience for you and everyone involved in making every single product.

Doing good by you, your family and the planet shouldn’t be so difficult.  With For Keeps products, you can indulge in unique sensory experiences everyday while taking comfort in knowing that our gently crafted formulas look out for you and your loved ones’ wellbeing without compromising your values.  


Clean Beauty for For Keeps

What makes For Keeps different?
Dedicated to locally lead the Clean Beauty movement, For Keeps is committed to being the skincare brand that advocates for progressive formulations that accommodate the creation of bath and body care products that are simple, healthy , effective, non-toxic, responsibly sourced, and environmentally friendly. Our goal is to provide high quality and practical daily staples that not only create a transformative difference to the skin, but also helps maintain proper day to day self-care habits that are kind to the body and the planet. It is the company’s desire to make this accessible and affordable to more.

What do you mean by ‘Clean Beauty’?
Clean beauty focuses on the creation of  body care products that do the job while prioritizing the health of people and the planet. Its formulations do not use ingredients that, through scientific studies, point to any possibility of these having  human and environmental health hazards.

What makes you a Clean Beauty brand?
Much like eating a clean diet rejects the idea of having processed foods and focuses on healthy meals that deliver nourishment  to the body; clean beauty does the same but through the skin.

As a brand that specializes in clean beauty body care, we aim to be responsible. We want  to create products that make use of ingredients that only contribute to our health, compared to products that are found to use ingredients that build up and cause health problems with continued use. It is important to remember that  the skin is the largest organ of the human body, some of these chemicals we put on it are eventually absorbed, and can either bring health or create havoc in our tissues and organs.

Are For Keeps products safe?
Our formulations are backed by 20+ years of experience in body care products.  Our priority is the cleansing, protection and soothing of your skin, with the additional benefit of comforting scents of specialized blends of 100% pure essential oils. We stress the importance of having products that are safe, effective, as well as pleasant and delightful for everyday body care use. 

We believe that proper balance is most advantageous when both nature and clinical testing work in harmony. Our products do not contain parabens, sulfates, phthalates, paraffin, and triclosan.

We aim to be transparent in all our product testing and in ingredients used. We pride ourselves in distinguishing common misleading greenwashing claims because we believe in the capacity of the consumer to make informed decisions.

Are For Keeps products organic and all-natural?
For Keeps
products are predominantly, and as much as possible  sourced from natural materials as nature provides such amazing materials that tend to be friendlier and healthier for our bodies and the environment.  As a clean beauty brand, our commitment allows us to tap into the advantages of science and technology and to create with the most recent lab-made ingredients that are used to support our formulations and amazing natural ingredients, and are tested and proven to have no ill or toxic effects on the environment

How are For Keeps products produced?
We believe in the long-lasting effects of creating a circular economy, we have carefully designed the entire life cycle of every For Keeps product in a closed-knit system of production which benefits the environment and livelihood of our local communities. From the botanical ingredients and essential oils that come from natural resources to our local artisans crafting each product by hand and our durable, reusable packaging, we make sure to only leave a positive impact through our products.

Are For Keeps products tested on animals?
We are a cruelty free company. We believe that testing on animals is not only inhumane, but we also know that animal testing is not an accurate predictor of results in human beings.

How are For Keeps products environmentally friendly?
We aim to be able to reduce waste by minimizing our carbon footprint. Knowing that excessive packaging also becomes a burden for the consumer because it creates unnecessary costs. We are keenly aware of the overall environmental impact of the production of consumer goods, and so we are doing our part in minimizing the impact we have on our planet.

How are For Keeps products packaged?
We are committed to creating clean beauty products, but also responsibly packaged. We do our best to help reduce pollution on earth with our reusable and recyclable packaging.

For Keeps products themselves are biodegradable and do not in any way hard the soil, the seas, and our atmosphere.

These are packaged in ways that both secure the safety of the consumer when handling the product and in ways that allow for the packaging to biodegrade or be reused.  The company strongly believes in finding ways to avoid single use plastic by choosing sturdy recyclable packaging, and providing opportunities to refill. In every decision we make we remember to be conscientious of our commitment to consider the earth’s health and find ways as a brand to at least lessen our impact on mother earth.